Over the years I have seen so many styles and so many tactics and so many of every which way to attempt to close a deal…
Closing is the hardest stage of the process. I don’t care what any of these sales books say or what sales experts tell you…there is nothing harder than getting that signature on the dotted line!
I wonder why there are so many books and classes and blogs about everything else and so little about closing? I guess I am guilty too with this blog…maybe I should change the topic although I may run out of things to say….yeah, I guess that’s why we all talk about the process that leads to the sale. ok.
Back to closing….
The interesting thing about closing is there is no simple formula. I could argue there is a general process needed to bring the buyer in a position to close but that path is different every time.
I was closed today on a charitable donation and I would bet the sender didn’t even intend to close me but the email thanking everyone for their donations was the clincher…it got my attention and I went to paypal and done…
Closing is a creative process and sometimes you don’t even know why you got the deal.