Ok, so we buy most of these items through the web these days, but we still have trunk shows, trade shows, regional events…and the same basic value for a great product still ring true.
I was reading about this in Daniel Pink’s “To Sell is Human” and was moved by it so wanted to share this story.
On a cold, crisp winter day…New Year’s 1906…a 21-year-old entrepreneur from Nova Scotia, Alfred C. Fuller, began an enterprise which has become known worldwide as The Fuller Brush Company. From a bench between the furnace and the coal bin in his sister’s New England home, young Fuller set out to make, in his own words:
“…the best products of their kind in the world.”
Through the years, The Fuller Brush Company has grown from one man’s fiber suitcase, filled with unique custom-made brushes, to an exciting collection of home/business cleaning, and personal care products, all crafted with the same quality and precision that have made The Fuller Brush Company a name welcomed everywhere.
From the beginning, Fuller established three basic rules:
Make it work. Make it last. Guarantee it no matter what.
Today, over a century later, these words still guide The Fuller Brush Company.
The Fuller Brush Company’s Sales Force continues to grow and to answer the need for unique, quality products and personal service. One salesman’s utilitarian idea, acted upon over a century ago, has become the livelihood for thousands of dedicated men and women.
So, to our brand new customers, “Welcome!” We hope you enjoy our Fuller Brush products. And to old friends, thank you for your outstanding support of the Fuller Brush tradition.
Salesmanship is still very much alive and well.