by Jonathan Brickman | Jul 29, 2014 | Business Principles, Real Stories to learn from, What Happened Today
I don’t really care how they get there, but when someone shows up, ready to buy, make it easy for them. Have you been into your local grocer lately to buy your pound of Boar’s Head turkey? Have you noticed how inefficient the process is and how difficult...
by Jonathan Brickman | Jul 27, 2014 | Closing, Marketing, Real Stories to learn from, Sales Process
I was having a laugh with my wife about today’s view on sales in the B2B world. We no longer refer to the process of persuading someone to exchange money for your product or service as “selling”. Rather, we now guide someone through their buying...
by Jonathan Brickman | Jul 22, 2014 | Communication
This is a very entertaining illustration of the way most conference calls go…I just finished one with similar results. This is also a wonderful example of how to use social media to advertise, in this case for Intercall. Technology is great, but it also has its...
by Jonathan Brickman | Jul 16, 2014 | Business Principles, Real Stories to learn from
This resonates for me.  I have always been the “little guy” in business competing against large, established players.  So what? Thanks @PamMktgNut - great post for start-up folks. Even though I spent...
by Jonathan Brickman | Jul 14, 2014 | Sales Management, Want to be a great salesperson?, What Happened Today
Wow that was fast!!! – I heard this again, today, from someone I called back in response to an inquiry. This person, like others, was surprised to hear from someone so “quickly”. Quickly? I am a salesman…someone sends in an inquiry indicating...
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