by Jonathan Brickman | Jan 18, 2015 | Real Stories to learn from, Sales Process, What Happened Today
We are bombarded with the virtues of content marketing and social selling, but what happens when some of the information flow is faulty? I want to share an interesting example (a mini-case study) where the invisible hand of content marketing and social selling went...
by Jonathan Brickman | Nov 21, 2014 | Real Stories to learn from, Selling through story telling
It’s one of my all time favorites, Tommy Boy. Two really funny guys acting out a parody on selling, but nonetheless packed with many basic sales lessons: 1. Survival mode tactics 2. Dealing with a capital crunch 3. Face to face sales calls 4. Messaging 5....
by Jonathan Brickman | Nov 11, 2014 | Marketing, Real Stories to learn from, What Happened Today
Here is a real email, with above subject line, from a salesperson who is trying to connect after several failed attempts… Hello there! I wanted to reach out and let you know a few things have changed since you last contacted us. We now offer all of our products...
by Jonathan Brickman | Oct 1, 2014 | Food For Thought, Real Stories to learn from
I have to admit, I am a big fan of the idea of using video to augment an email, or standard presentation. I recently received a video-over an otherwise dry mortgage analysis and it was quite powerful. Instead of me having to fumble through a series of excel sheets, I...
by Jonathan Brickman | Sep 26, 2014 | Real Stories to learn from, Sales Process
Ok, we have gotten pretty good with sales 2.o, SEO, social selling,….all the new ways to bring someone into the sales funnel, but technology hasn’t replaced what happens after someone is at the font door when it counts, ready to buy. I don’t care how...
by Jonathan Brickman | Sep 18, 2014 | Business Principles, Real Stories to learn from, What Happened Today
I had an interesting local experience last weekend that I thought was worthy of sharing. I walked into a local business, whose business is all about creating a market for used sporting goods. Great idea! The problem with my visit that day was… I was met with...
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