by Jonathan Brickman | Sep 11, 2018 | Business Principles, What Happened Today
The first step in sales or marketing is to connect. Everything else follows from there… I have posted this before, but if you haven’t read this book go get it today – I attended a conference last week, admittedly...
by Jonathan Brickman | Jan 18, 2015 | Real Stories to learn from, Sales Process, What Happened Today
We are bombarded with the virtues of content marketing and social selling, but what happens when some of the information flow is faulty? I want to share an interesting example (a mini-case study) where the invisible hand of content marketing and social selling went...
by Jonathan Brickman | Nov 11, 2014 | Marketing, Real Stories to learn from, What Happened Today
Here is a real email, with above subject line, from a salesperson who is trying to connect after several failed attempts… Hello there! I wanted to reach out and let you know a few things have changed since you last contacted us. We now offer all of our products...
by Jonathan Brickman | Sep 29, 2014 | Want to be a great salesperson?, What Happened Today
If you are going to take the time to build a network, well use it!!! Pick up the phone, the results will be amazing. I was reminded again this morning about the power of just having a conversation. I am helping to raise money for a new venture so I have been reaching...
by Jonathan Brickman | Sep 18, 2014 | Business Principles, Real Stories to learn from, What Happened Today
I had an interesting local experience last weekend that I thought was worthy of sharing. I walked into a local business, whose business is all about creating a market for used sporting goods. Great idea! The problem with my visit that day was… I was met with...
by Jonathan Brickman | Sep 11, 2014 | What Happened Today
What do all these photos have in common? They are all attractive women who blindly sent me an email via LinkedIn asking me if I was interested in their business development services… Is this what we are calling social selling?...
Recent Comments