by Jonathan Brickman | Mar 24, 2017 | Sales Process, Selling through story telling, Want to be a great salesperson?
I don’t know about you, but I have never been fond of a “sales pitch” Isn’t sales really more about a courtship rather than a pitch, when you think about it? A sales pitch suggests a one time event, once chance to get it right, down the...
by Jonathan Brickman | Sep 15, 2016 | Real Stories to learn from, Sales Process, Want to be a great salesperson?, Winning Qualities
I took a sales call yesterday and, I have to admit, I was really, really impressed with the salesperson on the other end of the line. Â He was educational, but mostly was effective because he challenged me. The funny thing is, I don’t think this...
by Jonathan Brickman | Jan 18, 2015 | Real Stories to learn from, Sales Process, What Happened Today
We are bombarded with the virtues of content marketing and social selling, but what happens when some of the information flow is faulty? I want to share an interesting example (a mini-case study) where the invisible hand of content marketing and social selling went...
by Jonathan Brickman | Jan 14, 2015 | Marketing, Sales Process
As the old expression goes…”hang a shingle” and business will follow. It’s true, without doing much else, by virtue of just starting a business there will most likely be demand for your product or service. Now, whether you have...
by Jonathan Brickman | Dec 17, 2014 | Sales Process, Want to be a great salesperson?
I can’t tell you how many times I am left hanging waiting for the other side of a plan to come to fruition. People talk but often times never follow through. I mean business and pleasure…some examples to ponder: Coming through on an invitation to play golf...
by Jonathan Brickman | Nov 5, 2014 | Business Principles, Sales Process
Nothing could be more true for an early stage company to set the wheels of progress in motion. All clients are good in the early days, but some are better than others for maximum leverage. All this talk about social selling…nothing is more social or powerful...
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